Prevention
Advocating for Prevention through Public Policy and Practices:
- I.D. Checking Guides, Tobacco Vendor Kits
– Coalition volunteers, officers from the Royal Oak Police Department, and students from Dondero and Kimball SADD chapters made over 100 on-site visits to liquor licensed and tobacco retailers to distribute educational materials. This project has led to a reduction of sales to minors by helping merchants identify a fraudulent I.D. and employ techniques refusing a sale. In a recent federal compliance check, 100% of Royal Oak tobacco merchants refused to sell to minors.
- Parents Who Host Lose the Most, Don’t Be Party to Teenage Drinking
– The Coalition hosted the countywide kickoff at the Churchill Center. This campaign focuses on reminding parents of the health effects of serving alcohol to minors and the legal ramifications. The Coalition helped coordinate outreach efforts with three high school principals and the Police Department. Parent letters and a brochure, "Tips for Hosting Teen Parties," were distributed to middle and high school Royal Oak families. Letters were sent to hotel/motel managers with a placard reminding parents of the liabilities of renting rooms for teen parties. Newspaper articles appeared in each of the local papers. The cable station continues to display the logo. Liquor license retailers were given window clings for display within their stores. Community and church leaders received letters explaining the campaign and asked for their assistance in spreading the word.
- Building Code – A new item was added to the city inspectors’ checklist regarding where distilled alcohol is displayed in Royal Oak retail stores.

Source: Search Institute 6th, 8th, 10th & 12th Grades
". . .Drug prevention efforts are the most cost-effective approach to the drug problem, sparing society the burden of treatment, rehabilitation, lost productivity, and other social problems."
John Walter, Director
Office of National Drug Control Policy